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you’re a filthy criminal

Over the weekend, or yesterday, or whatever day it was because of however this whole “timezones” things works out, DC Warner released an SDCC-exclusive trailer for their upcoming Suicide Squad movie for reasons I don’t quite understand.  Like, I can’t expect it to be about making people want to go to ComicCon because, well, people already want to go to ComicCon.  And if it’s about making people want to go see the film, well, I think most people have already made up their mind about that and I thinks those opinions are very polarised and very definitive.

And it strikes me that it can’t be about advertising to a captive audience because, AS FAR AS I CAN TELL, this trailer was a destination in that people went from point A to point B specifically to go see this trailer — and if I know anything about advertising it’s that it simply has no effect on people who already want to buy the thing.

or is it that it has more effect?  i forget.

It must be less effect because how could an ad make someone want to buy something they already want to buy?

I guess that leaves it as a reward.  Something of which I supposed entitled socially-awkward nerdy types need more.  “omg didn’t you see the trailer? why weren’t you in hall h?  oh what?  you live in Germany?  I’m so sorry for your lots.”

Anyway.  Warner Comics screened an exclusive trailer exclusively to some exclusive audiences and one of those guys turned out to be a dirty filthy criminal and filmed the whole thing and put it on the internet!  Sadtrombone.mp3!~~~

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Five Photographic and Imaging Tools Your Make-Up Kit is Missing

Inspired by the wonderful points brought forward by F-Stoppers in their excellent post found here, I’ve decided to build this quick list for Make-Up Artists around the world!

Because, let’s face it, what’s the point of being a Make-Up artist if you don’t capture it, right?  The whole point of the career path you’ve chosen is to have it immortalised, in film or on instagram or in celluloid or on television — the memories of the models, or the brides, simply isn’t enough.  You need to be able to prove your work — but more than that, adding Photography to your kit can expand your creative skillset, and pretty soon you’ll be able to run whole shoots without even needing to over Trade-For-Prints work to even a single Photographer!

Click through the break to learn how to get started!

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